Make Money with AI in 2025: The Two-Engine Business Model You Can Steal Tonight

Why You Should Even Care

Passive income? Yeah, that’s mostly a myth.

Get rich quick? Also, a hard pass.

But building scalable income online? That’s the real deal — and it’s way simpler than you think. So simple, in fact, most people find it boring.

If you want to make money with AI in 2025, you’ve got to ditch the hype and focus on a system that works quietly and consistently. I’m talking about chatting with strangers on Instagram and closing sales in between meetings, gym sets, or even while on the back of a boat.

This is what I call the Two-Engine Business Model, and it’s responsible for over $6 million in sales I’ve done in the last two years. I’ve taught this to thousands, including people starting from zero, and they’re hitting $10k, $30k, even $50k a month. No massive audience. No fancy funnels. Just a simple, repeatable blueprint.

The Setup: What Is the Two-Engine Business Model?

At its core, the Two-Engine Business Model focuses on two things:

• The Magnet: Attracting your perfect buyers with viral content.
• The Money: Converting that attention into actual sales.

This is crucial because most people don’t know how to attract the right buyers or what to say to get them to part with their money. And it’s not about having a 100k+ audience — I have a buddy who made $1 million with just 6,000 followers.

Small audience? No problem. The key is to follow the four stages of this model, or it won’t work.

The Four Stages to Make Money with AI in 2025

Stage 1: Find Your Perfect Buyer

Stop trying to sell to everyone.

Back in my twenties, I blasted emails, ran ads, and tried to find anyone and everyone who might buy. Spoiler: It wasted a ton of time convincing people who had no budget, no interest, or worse, no problem to solve.

The better move? Get crystal clear on who you’re helping and the specific problem you're solving for them.

Forget the jargon around ICPs. Here’s the real deal:

If you can describe your buyer’s pain better than they can explain it themselves, you win their business.

This means you become the person who gets permission to help because you actually understand their problem.

Pro tip: Your best customers are often people you used to be. If you’ve been through the struggle, you’re uniquely qualified to guide others.

Whether it’s a course, a blueprint, done-for-you service, or a tool — empathy is your secret sauce.

Stage 2: Create Viral Content (The Magnet)

Everyone wants viral content, but few know what it really takes.

Here’s the key: The algorithm doesn’t care about your follower count anymore. It cares about how good your content is and how much people engage with it.

That means you could have zero followers today and still go viral if your content hits the right notes.

Here’s how to break it down:

• PSL Framework: Point, Story, Lesson.
• Point: What’s the one problem your perfect buyer is struggling with?
• Story: Share a quick story or analogy that makes the point stick.
• Lesson: Give a practical takeaway or framework.

Example? Let’s say you help health practitioners adopt AI tools:

"Are you a health practitioner struggling to get your team to adopt AI? One client ran a 30-day ChatGPT challenge with rewards, and the whole team got onboarded. Lesson: Motivate and reward behavior change."

Use tools like ChatGPT to generate content ideas. Look for pre-validated concepts on social media — content that’s already working for others — and make it your own.

Commit to shooting one PSL video every day for 100 days and post it everywhere: Reels, Shorts, TikTok. Consistency beats perfection.

Stage 3: Be Social (Turn Attention Into Conversations)

This one blows minds: Thousands of followers but zero conversations.

If people follow you, they’ve already opted in. Messaging them isn’t creepy — it’s smart.

Start with a simple “this or that” question to open the convo:

• “Are you here for the content or looking for help growing your business?”
• “Are you here for recipes or health tips?”
• “Are you here for tax advice or financial coaching?”

Most will say both, some will jump straight to what they want help with.

Next, post “hand raisers”: Stories or Reels asking followers to DM you if they want help with X.

Then qualify. Ask simple questions like:

• How long have you been looking to solve this?
• Have you set aside a budget?

It’s okay to say “I don’t think I can help” and move on. You don’t have to reply to every tire kicker.

This is how you build a real pipeline — by being social, not salesy.

Stage 4: Get the Order

Here’s where most people trip up.

One friend showed me his chats — every time a prospect shared a problem, his reply was basically, “You’re amazing, don’t worry.”

That’s like a doctor saying, “You have a pain? Eh, you’re great.”

You’ve gotta diagnose and lean into the pain, not dismiss it.

Get people into the “buying zone” — not too scared, not too cocky. Ask questions that reframe their confidence:

• “Did you make any profit last year?”
• “How much did you spend on affiliates?”
• “Have you raised money from investors?”

Present a clear, concise offer that addresses their objections. Keep it simple. Confused buyers don’t buy.

I keep a notes file on my phone with offers I copy-paste into chat. One message, one offer, no fluff.

Then, ask for the credit card. If they say yes, don’t hesitate:

“Cool. What card do you want to put that on?”

Have a Stripe link ready to send over chat. I’ve closed deals while surfing — no joke.

The Real Talk

Making money with AI in 2025 isn’t about magic funnels or huge audiences. It’s about:

• Understanding your buyer’s pain better than they do.
• Creating content that hooks and educates.
• Being social — actually chatting with people who want your help.
• Closing simply, clearly, and confidently.

It’s boring. It’s simple. And it works.

Put your fears aside, commit to 30 days of posting and chatting, and watch how the game changes.

If you want the exact offer template my clients use to make millions, hit me up on Instagram @danmartell and message “YOUTUBE OFFER.”

Ready to stop chasing passive income myths and start building real scalable income online with AI? This is your blueprint.